What is the imbalance between a consumer's actual state and desired state called?
A) need
B) attitude
C) motive
D) self-concept

Name: What is the imbalance between a consumer's actual state and desired state called? A) need B) attitude C) motive D) self-concept
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Question

Quizplus · Accepted Answer

A need arises when there is a difference between a consumer's actual state and their desired state, prompting them to seek out products or services that can bridge this gap.

What Is the Imbalance Between a Consumer's Actual State and Desired