Jason's Foods, an organic food products manufacturer, is planning to market its products through social media sites. The marketing team plans to use messages that focus on the health benefits of organic foods in order to generate greater awareness about its products and engage its target audience in the conversation. In doing so, what would the marketing team of Jason's Foods be engaging in?

Question

Quizplus · Accepted Answer

The marketing team is engaging in content marketing by creating and sharing online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services, in this case, focusing on the health benefits of organic foods.

Jason's Foods, an Organic Food Products Manufacturer, Is Planning to Market