To evaluate an organization's SBUs, the Boston Consulting Group developed a portfolio performance framework. How did they characterize some of the SBUs?

Question

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The Boston Consulting Group (BCG) matrix characterizes SBUs as "question marks" (along with "stars," "cash cows," and "dogs") to evaluate their position in the market and potential for growth and profitability. "Quick winners," "charging bulls," and "cash-outs" are not part of the BCG matrix terminology.

To Evaluate an Organization's SBUs, the Boston Consulting Group Developed