DaimlerChrysler incorporates strategic planning by deciding to strengthen its relationship with women through long-term campaigns designed to make their attitude toward the company more positive.

Question

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Strategic planning involves making decisions that shape the long-term direction and activities of a company. By deciding to strengthen its relationship with women through long-term campaigns aimed at improving their attitude toward the company, DaimlerChrysler is engaging in strategic planning. This approach is strategic because it targets a specific demographic with the goal of enhancing brand perception and loyalty over time, which can lead to increased market share and profitability.

DaimlerChrysler Incorporates Strategic Planning by Deciding to Strengthen Its Relationship