The chief executive officer (CEO) and vice president of marketing spend a greater proportion of their time on operational planning than do managers at other organizational levels.

Question

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The CEO and vice president of marketing typically focus more on strategic planning, which involves long-term goals and overall direction of the company, while managers at other levels often spend more time on operational planning, which deals with day-to-day operations and short-term objectives.

The Chief Executive Officer (CEO) and Vice President of Marketing