Fred's Wholesale Club sends emails and catalogues to all members. Additionally, in-store pamphlets promote the benefits of its products. All of these materials are part of the integrated marketing communications intended to send a consistent and unified promotional message.

Question

Quizplus · Accepted Answer

Integrated Marketing Communications (IMC) involves using various promotional tools in a coordinated manner to reinforce the same message across different channels, which is what Fred's Wholesale Club is doing by using emails, catalogues, and in-store pamphlets.

Fred's Wholesale Club Sends Emails and Catalogues to All Members