In comparing the top four brands in a market segment, what did the Profit Impact of Market Strategies Project (PIMS) research data reveal was the average, after-tax return on investment percentage that the leading brand generates?
A) less than 10 percent
B) 15 to 25 percent
C) 30 to 50 percent
D) more than 65 percent

Question

Quizplus · Accepted Answer

The Profit Impact of Market Strategies (PIMS) research data revealed that the leading brand in a market segment typically generates an average, after-tax return on investment of 15 to 25 percent.

In Comparing the Top Four Brands in a Market Segment