What pricing strategy offer prices that are consistently lower than those of competitors?
A) penetration
B) skimming
C) everyday low
D) competitive

Question

Quizplus · Accepted Answer

Everyday low pricing strategy involves setting prices lower than those of competitors on a consistent basis, not just for promotions or sales events. This approach aims to attract price-sensitive customers and build loyalty by offering them the assurance of low prices every time they shop.

What Pricing Strategy Offer Prices That Are Consistently Lower Than