A company has introduced a new product in the market. The company distributes free samples of this product to people so that they can try it. What is this an example of?
A) brand insistence
B) brand association
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Distributing free samples is a strategy to encourage brand preference by allowing consumers to try the product and develop a liking for it, potentially leading to future purchases.

A Company Has Introduced a New Product in the Market