What is experienced by potential users when a new product innovation is consistent with the values and experiences of potential adopters?
A) a greater level of compatibility
B) a greater level of complexity
C) a greater level of possibility of trial use
D) a greater level of observability

Question

Quizplus · Accepted Answer

When a new product innovation aligns with the values and experiences of potential adopters, they experience a greater level of compatibility. This means the product fits well into their existing habits and needs, making it more likely to be adopted.

What Is Experienced by Potential Users When a New Product