Which of the following items would seldom be test-marketed?
A) potato chips
B) postal system sorting equipment
C) cellular telephones
D) breakfast cereals

Question

Quizplus · Accepted Answer

Postal system sorting equipment would seldom be test-marketed because it is a highly specialized product intended for a specific, institutional buyer (such as a national postal service) rather than the general consumer market. Test marketing is more commonly used for consumer goods like potato chips, cellular telephones, and breakfast cereals, where consumer preferences and behaviors can significantly impact the product's success.

Which of the Following Items Would Seldom Be Test-Marketed