Some firms try to differentiate their products during the maturity stage of the product life cycle. What do these firms use as a basis for differentiation?
A) rapid market share growth
B) quality, reliability, and service
C) lower promotion costs
D) maintenance of strategy that has worked well until now

Question

Quizplus · Accepted Answer

Differentiation during the maturity stage often focuses on aspects like quality, reliability, and service to stand out in a crowded market, as the product itself may no longer be a unique selling proposition.

Some Firms Try to Differentiate Their Products During the Maturity