What type of marketing involves the development, growth, and maintenance of cost-effective, high-value interactions with individual customers, suppliers, and other partners over time?
A) relationship
B) transaction-based
C) internal
D) community

Question

Quizplus · Accepted Answer

Relationship marketing focuses on long-term engagement and the development of meaningful connections with customers, suppliers, and partners, aiming to build loyalty and repeat business over time.

What Type of Marketing Involves the Development, Growth, and Maintenance