In the context of the relationship marketing continuum, what is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?
A) It makes advertising and promotional expenses worthless.
B) It leads to hostile relationships with the suppliers.
C) It does not encourage creativity in advertising.
D) It is least likely to lead to a long-term relationship.

Question

Quizplus · Accepted Answer

Focusing on pricing and financial incentives often attracts customers who are primarily interested in deals, which does not foster loyalty or a long-term relationship. Customers may switch to competitors for better offers.

In the Context of the Relationship Marketing Continuum, What Is