Whirlpool and the Brick are working together on a collaborative effort involving forecasting, planning, and replenishment of merchandise in the store. What are the two companies using?
A) co-marketing
B) collaborative planning, forecasting, and replenishment
C) supply-chain management
D) vendor-managed inventory

Question

Quizplus · Accepted Answer

The two companies are using collaborative planning, forecasting, and replenishment (CPFR), which involves working together to improve the efficiency of supply chain activities such as forecasting, planning, and replenishment.

Whirlpool and the Brick Are Working Together on a Collaborative