Suppose Bank of America Hires Jordan Rogers, a Professional Athlete

Suppose Bank of America hires Jordan Rogers, a professional athlete, as a spokesperson. Bank of America likely made the decision to hire Rogers because:

A) he is more informed about financial services than the general public.
B) it signals to consumers that the company has a high quality product that it is willing to spend money advertising.
C) it signals to other companies that they must advertise in order to compete with Bank of America.
D) people are more likely to trust a familiar face.