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Hiring a Sports Celebrity to Advertise a Car Dealership

Question 108

Multiple Choice

Hiring a sports celebrity to advertise a car dealership:


A) screens for those who aren't willing to pay much for a car.
B) statistically discriminates against potential buyers who like sports.
C) signals high quality for the dealership's cars.
D) wastes the dealership's money, because celebrities aren't car experts.

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