When trying to determine the impact of their social media usage, a company should
A) focus on how its brand image is affected by social media
B) measure only one social medium
C) hire an outside firm to create all social media content for that company
D) use the services of data analytic firms such as Domo, Hootsuite, or Google Analytics to track and analyze its social media usage
Correct Answer:
Verified
Q12: Social media usage at the workplace
A)entails risk
Q13: In Chapter 25, Paul Heron says that
Q14: Podcasting is used
A)by individuals to distribute personal
Q15: Which of the following should be a
Q16: Technorati says that about 92 percent of
Q17: Varieties of weblogs include:
A)RSS feeds.
B)Twitter messages.
C)Vlogs.
D)corporate e-newsletters.
Q18: Web writer Geraldine Eliot recommends
A)creating a persona
Q19: Webpages should be written in clear, simple
Q20: Wikis are defined in Chapter 25 as
A)early
Q22: Search engine optimization (SEO)
A)uses key words to
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