The referral approach is most likely to be effective because customers:
A)appreciate prepared salespeople
B)expect to ask and answer many questions
C)tend to focus on benefits instead of features
D)usually trust a salesperson who presents statistical data
E)are impressed by product benefits presented by satisfied customers

Question

Quizplus · Accepted Answer

Referral approach is most likely to be effective when satisfied customers present product benefits because it is a form of word-of-mouth marketing, and customers tend to trust the opinions of their peers.

The Referral Approach Is Most Likely to Be Effective Because