Clyde, the owner of Quick-Clean, a laundromat, notices that the laundromat across the street, E-Z Clean, offers free pick-up and delivery of laundry from Monday to Friday, 9:00 a.m. to 5:00 p.m. Clyde has observed that many Quick-Clean customers seem frazzled and overburdened both when they drop clothing off before work in the morning and when they pick up their clean laundry after work.
-Which of the following should Clyde most likely emphasize when developing marketing materials for Quick-Clean?
A)environmental impact of Quick-Clean and E-Z Clean washing machines
B)negative aspects of E-Z Clean services in comparison to Quick-Clean
C)benefits to customers of using Quick-Clean
D)statistical data about Quick-Clean sales
E)features offered by Quick-Clean

Question

Quizplus · Accepted Answer

In order to counteract the free pick-up and delivery service offered by E-Z Clean, Clyde should emphasize the benefits of using Quick-Clean. This will help customers realize that the additional cost of using Quick-Clean is worth it because of the added convenience and higher quality services. The other options do not address the issue of competition from E-Z Clean or the needs and desires of Quick-Clean customers.

Clyde, the Owner of Quick-Clean, a Laundromat, Notices That the Laundromat