Clyde, the owner of Quick-Clean, a laundromat, notices that the laundromat across the street, E-Z Clean, offers free pick-up and delivery of laundry from Monday to Friday, 9:00 a.m. to 5:00 p.m. Clyde has observed that many Quick-Clean customers seem frazzled and overburdened both when they drop clothing off before work in the morning and when they pick up their clean laundry after work.
-Clyde realizes that to improve sales he needs to fully understand the services and value offered by E-Z Clean and other laundromats in the area. Which of the following would be the LEAST useful resource for Clyde?
A)competitors' websites
B)competitors' press releases
C)appliance brands used by the competition
D)marketing materials used by the competition
E)pricing and service structures of the competition

Question

Quizplus · Accepted Answer

Knowing the appliance brands used by the competition may not provide Clyde with valuable information about how to improve his own laundry service or attract more customers.

The most useful resources for Clyde would be A, D, and E. Competitors' websites can provide information about their services, pricing, and customer reviews. Marketing materials used by the competition can give insight into their target audience and the types of promotions that may be effective in attracting customers. Pricing and service structures of the competition can help Clyde determine if he needs to adjust his own pricing or service offerings to stay competitive. Press releases may also be useful, but they may not provide as much specific information about a competitor's services or pricing.

Clyde, the Owner of Quick-Clean, a Laundromat, Notices That the Laundromat