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In Order to Bring the Walker Hotel and Convention Center

Question 69

Multiple Choice
In order to bring the Walker Hotel and Convention Center up to industry standards,each guest room was redecorated with new wallpaper,drapes,carpeting,mattresses,and sofas. Melanie Simms,sales manager for the Center,has recommended that guest rooms be upgraded with the addition of wide desks,free wi-fi,and 24-hour room service. From the viewpoint of most business travelers,these changes would result in the creation of a(n):
A)potential product
B)generic product
C)expected product
D)mature product
E)value-added product

In order to bring the Walker Hotel and Convention Center up to industry standards,each guest room was redecorated with new wallpaper,drapes,carpeting,mattresses,and sofas. Melanie Simms,sales manager for the Center,has recommended that guest rooms be upgraded with the addition of wide desks,free wi-fi,and 24-hour room service. From the viewpoint of most business travelers,these changes would result in the creation of a(n) :


A) potential product
B) generic product
C) expected product
D) mature product
E) value-added product

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