Chet was struggling selling his golf photography outside a PGA event.When he offered a T-shirt with a golf photograph on it with any framed golf photo,sales picked up.Chet discovered the value of sales promotions-specifically _________-in encouraging customers to buy.

Question

Quizplus · Accepted Answer

The use of a T-shirt with a golf photograph as an incentive for customers to buy a framed golf photo is an example of a premium, which is a type of sales promotion that involves offering an item for free or at a reduced price to encourage customers to make a purchase.

Chet Was Struggling Selling His Golf Photography Outside a PGA