National manufacturers and retailers often pay a service provider to monitor television ads around the country to ensure that their ads are shown in their entirety during the time frames that were purchased. This service provider is monitoring for IMC noise problems associated with

Question

Quizplus · Accepted Answer

The service provider is monitoring for IMC (Integrated Marketing Communications) noise problems associated with a flaw in the medium, such as technical issues that prevent the ad from being shown in its entirety or at the correct time.

National Manufacturers and Retailers Often Pay a Service Provider to Monitor