By the time BMW got into the mini-SUV market, sales had leveled off and were even starting to decline. BMW had to target its marketing efforts toward the ________ adopters.

Question

Quizplus · Accepted Answer

By the time BMW entered the mini-SUV market, sales were leveling off, indicating that the market was past the early stages of adoption. The late majority represents consumers who adopt a product after the average participant and are typically more skeptical, aligning with the market conditions described.

By the Time BMW Got into the Mini-SUV Market, Sales