A company has a new concept for a lightweight electric scooter that can be easily folded and taken with you inside a building or on public transportation. The company is currently engaged in concept testing. The most important question during this phase of product development pertains to
A) the cost of research and development.
B) the price of the final product.
C) the cost to manufacture the product.
D) the costs of marketing and advertising.
E) the respondent's purchase intentions if the product were made available.

Question

Quizplus · Accepted Answer

During concept testing, the most important question is about the respondent's purchase intentions, as it helps determine the potential market demand and viability of the product concept.

A Company Has a New Concept for a Lightweight Electric