A marketing professor maintains a museum of failed consumer products. Most new products in this museum were tested in Ithaca, New York but failed. Likely, the marketers were testing the products during the ________ stage of new product development.
A) pretesting
B) product launch
C) test marketing
D) product development
E) concept testing

Question

Quizplus · Accepted Answer

Test marketing involves testing a product in a specific geographic area to evaluate its potential success before a full-scale launch. The fact that these products were tested in Ithaca, New York, suggests they were in the test marketing stage.

A Marketing Professor Maintains a Museum of Failed Consumer Products