Cathy has used Olay beauty products for years,even though there are many competitors on the market.She plans to purchase a recently introduced micro-sculpting cream from Olay's Regenerist line.Olay is in the _________ stage of the product life cycle.
A) introduction
B) growth
C) evaluation
D) maturity
E) decline

Question

Quizplus · Accepted Answer

Cathy's planned purchase of a recently introduced product from Olay's Regenerist line suggests that the product is in the maturity stage of the product life cycle, as it has already gained acceptance in the market and can maintain a steady level of sales. The introduction stage is characterized by low sales and high marketing costs, while the growth stage sees a rapid increase in sales. The evaluation stage is not a part of the traditional product life cycle model, and the decline stage is marked by falling sales and profits.

Cathy Has Used Olay Beauty Products for Years,even Though There