Though he has never owned a Jaguar, Jerry thinks that Jaguar vehicles are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the ________ component of Jerry's attitude.
A) social
B) affective
C) functional
D) cognitive
E) physiological

Question

Quizplus · Accepted Answer

Jerry's belief that Jaguar vehicles are poorly made and have many mechanical problems is a cognitive component of his attitude, which involves his thoughts and beliefs about the brand.

Though He Has Never Owned a Jaguar, Jerry Thinks That