As the fastest growing ethnic population in the United states, Asian Americans represent
A)a consumer group for marketers to explore as a potential opportunity.
B)the easiest consumer group for marketers to access.
C)too populous a consumer group for marketers to segment.
D)too uniform a consumer group for marketers to segment.
E)too disparate a consumer group for marketers to segment.

Question

Quizplus · Accepted Answer

As the fastest growing ethnic population in the United States, Asian Americans represent a potential opportunity for marketers to explore as a consumer group. This implies that they are a viable and worthwhile segment for marketers to target.

As the Fastest Growing Ethnic Population in the United States