Question 1

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees?

Accepted Answer

The answer of How might a technology company like Apple...

Question 2

All of the following are questions posed in the ethical decision-making metric except

Accepted Answer

The ethical decision-making metric is focused on evaluating the morality of an action, so whether or not it will help advance a career is not a relevant question. The other four questions are related to the ethical implications of the action and are more appropriate for this metric.

Question 3

For corporate leaders, their firm's ability to ________ must be of paramount importance.

Accepted Answer

Corporate social responsibility involves balancing the interests of shareholders with the needs of society, including environmental sustainability and community development. While making a profit is important, prioritizing profit over all other concerns can lead to negative consequences for the company in the long run. Therefore, a focus on balancing shareholder interests with social responsibility is crucial for corporate leaders.

Question 4

If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?

Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process. This is because ethical considerations should be incorporated into the overall strategy and decision making from the beginning, rather than added on as an afterthought during implementation or control phases.

Question 5

When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?

Accepted Answer

The control phase is the stage where the performance of the plan is evaluated and adjustments are made. It is during this phase that all managers should be evaluated on their actions from a conscious marketing perspective to ensure that the plan is being implemented in a way that aligns with conscious marketing principles.

Question 6

When Toyota owners began to report problems with sticking accelerator pedals and nonfunctioning brakes, Toyota at first ignored or rejected the claims. Eventually, the company evaluated the issue and issued a recall. Which of the four steps of the ethical decision-making framework was Toyota performing when it recalled several of its 2007-2010 models?

Accepted Answer

By recalling the affected vehicles, Toyota chose a course of action to address the issue reported by customers.

Question 7

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills' ________ phase of its strategic marketing planning process.

Accepted Answer

The control phase involves evaluating performance against objectives and making adjustments as necessary, which aligns with issuing a report on performance against standards.

Question 8

Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ________ phase of the strategic marketing planning process.

Accepted Answer

Sweatshop labor is a concern related to the production phase of the marketing plan, which falls under the implementation stage. Therefore, charges of sweatshop labor are likely to occur during the implementation phase.

Question 9

Elena is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm's shareholders, which are at odds with the firm's CSR programs. Deep down, Elena's main concern is making sure the firm achieves a profit, which reflects an attitude that

Accepted Answer

Elena's focus on profit over CSR programs suggests she resists acknowledging the broader impact of the firm's actions on others, prioritizing economic objectives.

Question 10

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?

Accepted Answer

The answer of How might a technology company like Apple...

Question 11

When companies embrace ________, they appeal not only to their shareholders but also to all of their key stakeholders.

Accepted Answer

The answer of When companies embrace ________, they appeal not...

Question 12

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

Accepted Answer

To ensure social responsibility towards members of its supply chain, Starbucks can purchase coffee beans from suppliers who pay coffee growers a fair price. This will ensure that the growers are not exploited and are paid a fair wage for their work, leading to better socio-economic conditions for them and their families. This will also result in more sustainable and stable sources of coffee for Starbucks in the long run, as the growers will have the resources to invest in their farms and improve the quality of their produce.

Question 13

Alicia has been asked to approve a marketing campaign that promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad as the products sold by competitors. The ethical decision-making metric will allow Alicia to

Accepted Answer

The ethical decision-making metric involves using a series of tests to evaluate alternative courses of action, helping Alicia assess the ethical implications of promoting the food products.

Question 14

All of the following terms are generally associated with the definition of corporate social responsibility except

Accepted Answer

While profit may be a part of corporate social responsibility, it is not the defining factor. The focus of CSR is on balancing the interests of all stakeholders and creating positive social and environmental impact, not solely on maximizing profit.

Question 15

Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?

Accepted Answer

Including ethical policies and standards in the firm's mission or vision statements is part of the planning phase of the strategic marketing planning process. This involves setting strategic goals, identifying target markets, and developing a marketing mix that aligns with the ethical values of the organization.

Question 16

Anupam's company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?

Accepted Answer

The answer of Anupam's company manufactures industrial ladders. He is...

Question 17

For every consumer who purchases a pair of TOMS shoes for $55, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in

Accepted Answer

TOMS shoes is engaging in corporate social responsibility by using a one-for-one model to provide shoes to those in need. This is a form of social impact investing, in which the company is prioritizing societal benefit over purely financial gain.

Question 18

During the ________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

Accepted Answer

The control phase of strategic marketing planning involves using systems to examine whether each identified marketing issue was addressed during the planning and implementation phases. This allows marketers to evaluate the effectiveness of their strategies and make any necessary adjustments to ensure success.

Question 19

A meat-packing company discovers that six months ago it unknowingly distributed meat from a cloned cow. The firm is unaware of any specific risks to humans consuming the meat; however, some scientists have raised questions, and some consumers are afraid of possible future problems. The meat company has to decide whether or not to make this matter public. How should it begin the process of making an ethical decision?

Accepted Answer

The company should begin by identifying the ethical issues raised by the situation, such as consumer safety, transparency, and trust, before considering the best course of action.

Question 20

CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance.

Accepted Answer

The triple bottom line includes economic, social, and environmental performance. This is the most widely accepted definition of CSR and is often used as a framework for evaluating the impact of corporate actions and policies on society and the environment. Other factors such as political or financial performance may be important, but they are not traditionally considered part of CSR.

Quiz 4: Conscious Marketing, Corporate Social Responsibility, and Ethics