Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to its customers. To retain customer loyalty, it provides fast, courteous service in a clean, professional-looking environment. Gerald's has used this strategy for over 40 years, expanding to 15 outlets. Gerald's Tire Store uses a ________ macro strategy.

Question

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Gerald's Tire Store focuses on providing exceptional customer service and maintaining customer loyalty, which aligns with a customer excellence strategy.

Gerald's Tire Store Sets Itself Apart from Competitors by the Extra