Xavier must determine the price of his products carefully on the basis of the potential buyer's interest in his products and
A) a thorough knowledge of his brand messages.
B) the buyer's belief about the products' value.
C) knowledge of competing products.
D) ability to negotiate discounts.
E) susceptibility to traditional marketing alternatives.

Question

Quizplus · Accepted Answer

The buyer's belief about the products' value is crucial in determining the price, as it directly influences their willingness to pay.

Xavier Must Determine the Price of His Products Carefully on the Basis