It was during the market-oriented era that firms first discovered "marketing." In what timeframe did this occur?
A)around the turn of the 20th century
B)shortly before the Great Depression
C)just after World War II
D)during the Roaring Twenties
E)during the civil rights movement

Question

Quizplus · Accepted Answer

The market-oriented era, when firms first discovered "marketing" as a vital aspect of their operations, occurred just after World War II. This period was marked by a shift from a focus on production or selling to an emphasis on understanding and meeting the needs and wants of consumers.

It Was During the Market-Oriented Era That Firms First Discovered