When we say that marketing can be entrepreneurial,it means that entrepreneurs
A) attempt to mimic existing products on the market.
B) launch ventures to satisfy unfilled needs.
C) raise social consciousness.
D) gain monopoly power.
E) push new technology even if people aren't ready for it.

Question

Quizplus · Accepted Answer

Marketing can be entrepreneurial because entrepreneurs identify unfilled needs in the market and create products or services to fulfill those needs. This requires a strong understanding of the market and the ability to effectively promote and sell the new product or service. Entrepreneurs take risks in launching new ventures, and marketing plays a crucial role in bringing those ventures to market and generating revenue.

When We Say That Marketing Can Be Entrepreneurial,it Means That