AshtonSep, a transnational company, is organized based on three categories: different geographies (such as Asia and Australia), different products (such as airlines, telecom service, and supermarkets), and different activities (such as sales, operations, marketing, and customer advocacy). These units serve the entire organization. It is evident that AshtonSep has adopted a _____ for the entire organization.

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AshtonSep's organization, which is based on different geographies, products, and activities, indicates a matrix structure. This is because it integrates more than one dimension (geography, product, and function) into its organizational framework, allowing for more flexibility and dynamic interaction between different units.

AshtonSep, a Transnational Company, Is Organized Based on Three Categories