uses buyers' perceptions of what a product is worth as the key to pricing.
A) Cost-plus pricing
B) Customer value-based pricing
C) Psychological pricing
D) Target return pricing
E) Competition-based pricing

Question

Quizplus · Accepted Answer

Customer value-based pricing focuses on setting prices based on the perceived value of the product to the customer rather than on the cost to produce it.

Uses Buyers' Perceptions of What a Product Is Worth as the Key