Movie theaters charge matinee pricing during the daytime, and resorts give weekend and seasonal discounts. This is illustrative of a _ pricing strategy.
A) product form
B) value-added
C) market-skimming
D) market-penetration
E) time-based

Question

Quizplus · Accepted Answer

This is an example of time-based pricing, where prices vary depending on the time of day, week, or season to maximize sales and profits.

Movie Theaters Charge Matinee Pricing During the Daytime, and Resorts