Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their
Line of refrigerators by continually .
A) modifying the product
B) concept testing
C) rebranding
D) modifying the marketing mix
E) modifying the market

Question

Quizplus · Accepted Answer

Modifying the product involves making changes or improvements to the product itself, which helps maintain interest and sales even in the maturity stage of the product life cycle.

Appliances Galore Is Continually Updating Its Line of Refrigerators to Reflect