Craft Inc.'s Krayons is a multi-colour chalk material that was released in the market over a century ago. Since the release, the company has had remarkable sales and Krayons has remained unchanged. However, over the last few years, sales of Krayons have been stagnant. Competitors have begun marking prices down and increasing their advertising and sales promotions. Craft's Krayons is most likely in the stage of the product life cycle.
A) decline
B) introduction
C) growth
D) incubation
E) maturity

Question

Quizplus · Accepted Answer

Krayons is most likely in the maturity stage of the product life cycle, as it has been on the market for a long time, sales have become stagnant, and competitors are increasing their marketing efforts.

Craft Inc'S Krayons Is a Multi-Colour Chalk Material That Was Released