At the extreme, micromarketing becomes insofar as products and marketing programs are tailored to the needs and preferences of customers.
A) local marketing
B) individual marketing
C) mass marketing
D) differentiated marketing
E) multi-segmented marketing

Question

Quizplus · Accepted Answer

Micromarketing at its extreme becomes individual marketing, where products and marketing programs are tailored to the specific needs and preferences of individual customers.

At the Extreme, Micromarketing Becomes Insofar as Products and Marketing