Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies.

Question

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Niche marketing allows smaller companies to focus on serving specific segments of the market, which may not be as important to larger companies. This can give smaller companies a competitive advantage and help them to differentiate themselves from the competition.

Niche Marketing Offers Smaller Companies an Opportunity to Compete by Focusing