Company and brand positioning should be summed up in a .
A) positioning statement
B) corporate statement
C) profit statement
D) vision statement
E) mission statement

Name: Company and brand positioning should be summed up in a . A) positioning statement B) corporate statement C) profit statement D) vision statement E) mission statement
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A positioning statement is a concise description of a company's target market and how it wants that market to perceive its brand or product.

Company and Brand Positioning Should Be Summed Up in a