A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' .
A) social network usage rates
B) occupational needs
C) economic situations
D) brand affiliations
E) purchasing perceptions

Question

Quizplus · Accepted Answer

The marketing firm is focusing on economic factors such as spending, income, savings, and interest rates, which are all components of consumers' economic situations.

A Marketing Firm Has Been Assigned the Task of Watching