A business buyer is considering a change in product specifications, terms, and possibly suppliers. This buying situation is referred to as a(n) .
A) straight rebuy
B) modified rebuy
C) exclusive distribution channel
D) dual distribution channel
E) new-task situation

Question

Quizplus · Accepted Answer

A modified rebuy occurs when a business buyer wants to alter product specifications, terms, or suppliers, unlike a straight rebuy where the same product is purchased without changes.

A Business Buyer Is Considering a Change in Product Specifications