Which of the following is part of the microenvironment of a company's marketing environment?
A) a set of environmental sustainability laws that significantly impact the company's production processes
B) a set of laws that require the company to scale down its telemarketing calls to customers
C) a new technology that would ensure significant cost-cutting if implemented in the firm
D) building close relationships with its extensive network of suppliers
E) a changing demographic picture that requires the firm to make product adaptations

Question

Quizplus · Accepted Answer

The microenvironment includes factors close to the company that affect its ability to serve its customers, such as relationships with suppliers, customers, and other stakeholders. Building close relationships with suppliers is a part of this microenvironment.

Which of the Following Is Part of the Microenvironment of a Company's