Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through _ .
A) quality marketing
B) value marketing
C) frugal marketing
D) prestige-oriented marketing
E) diverse marketing

Question

Quizplus · Accepted Answer

Value marketing focuses on offering products that provide good value for money, aligning with consumers' desire for practicality and essential spending.

Companies Have Responded to Consumers' Back-To-Basics Sensibility in Their Lifestyle