Which of the following is true of strategic planning in a firm?
A) It deals with adapting the firm to take advantage of changing marketing opportunities.
B) It focuses on the firm's internal environment rather than the external environment.
C) It involves preparing short-term investment objectives at the product level.
D) It occurs at the business-unit, product, and market levels rather than at the corporate level.
E) It deals with maintaining the company's current business ventures.

Question

Quizplus · Accepted Answer

Strategic planning involves adapting the firm to take advantage of changing marketing opportunities, focusing on long-term goals and the external environment.

Which of the Following Is True of Strategic Planning in a Firm