Many companies including Gillette and P&G, have shifted their sights to the so-called , the vast untapped market consisting of the world's poorest consumers.

Name: Many companies including Gillette and P&G, have shifted their sights to the so-called , the vast untapped market consisting of the world's poorest consumers.
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The term "bottom of the economic pyramid" refers to the largest, but poorest socio-economic group, which companies target as a vast untapped market.

Many Companies Including Gillette and P&G, Have Shifted Their Sights