Which of the following is true of consumers in the new marketing communications model?
A) They are less informed than before about companies and product marketing techniques.
B) They are more reliant on traditional methods of marketing for product information.
C) They are more reliant on mass-media marketing methods for product information.
D) They are better equipped to find product and brand information on their own.
E) They are less powerful than before in affecting the way a company markets its products.

Question

Quizplus · Accepted Answer

Consumers in the new marketing communications model have access to a wealth of information online, enabling them to independently research products and brands.

Which of the Following Is True of Consumers in the New